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Transitioning from Desire to Goal

Anu Sachar


My client, 40 years old , is a successful entrepreneur. He was visiting me for his Leadership Coaching Session. “I have it all - for which I am so grateful. My business is blessed with great loyal clients, who have been with us since the past 5 has grown exponentially due to our premium products. My wife is my business partner with astute aesthetic sense. Our hand-made chocolates, cakes and cookies stand out with her creativity and unusual designs.“

“Lately, am kind of know unable to think clearly. We received a massive order from one of our reputed clients last week. Usually, we celebrate as a team whenever an order of such magnitude is received. This time I had a surreal though floating above it all..forgot to wife brought it to my sure my team noticed it too..its kind of rattled me…am here to bring focus back on my business and myself”

“What else has been surreal lately?”

“The production area of our factory..where all our products are manufactured..seems so surreal”

“How does surreal feel?”

“Am kind of blank..feels strange like I am floating above it all.”

“Floating above it all….what else are you seeing?”

“Wow, thats interesting..haven’t seen beyond floating till now as this rattled me so when I visualise myself floating, I can see myself clearly above my factory.”

“How do you feel while floating?”

“Free…kind of..hmmm….surreal”

“Anything that you wish to do while floating above your factory?”

Closing his eyes, he stayed with his visual image and after a few minutes said “You know, its making sense somewhat..need to explore this more..I have been toying with the idea of expanding our products base - have more offerings. For this, I need to personally make time and focus on many aspects like new recipes, tasting, feedback , appropriate machines required, probably expand factory for which I need to step away mentally from my current role temporarily.”

“How long do you think your new project will take?”

“6 to 8 months of dedicated time. “Pausing, he took a deep breath and said “I understand where I am now….away from day to day work mentally..which is not such a great place to be actually. It’s hampering my productivity.”

“Productivity, in what way?”

“The overall output - the products manufactured vs my time and effort”

“What gets hampered?”

“I think my time and effort gets hampered”

“In the current state, can you draw up a chart with % spilt of time and effort across activities you focus on?”

He made the following chart representing daily activities -

Current State

Activity Time (%) Effort (%)

  1. Factory Oversight 40 40

  2. Client Interaction 30 30

  3. Procuring Material 20 15

  4. Website Update 10 15

“For your new project, what does this look like ?”

Reflecting for a few minutes, he created his projected chart -

New Product Development (next 6 to 8 months)

Activity Time (%) Effort (%)

  1. Factory Oversight 50 50

  2. Client Interaction 0 0

  3. Procuring Material 30 30

  4. Website Update 0 0

  5. New Product Planning 20 20

“When you look at both charts, any Priority Areas coming up?”

He updated the chart and said “Procuring and Website are also very important, and, that’s what bothers me…how will I find time for all of this in addition to new products development?”

New Product Development (next